Ashley Janssen, Co-founder
Ashley is Code and Effect’s company evangelist. She specializes in strategic planning, operations consulting, and business development. Her superpower is bringing structure to chaos which she shares through one-on-one consulting for female entrepreneurs, her blog, and public speaking. She is on the University of Alberta Venture Mentoring Service (VMS) board of advisors and a VMS mentor. She was awarded an Avenue Magazine Top 40 Under 40 in 2017.
Dana Janssen, Co-founder
Dana is Code and Effect’s lead consultant. Across his 15+ years experience he has developed, managed, and consulted on countless successful software projects. Dana’s superpower is understanding the big picture and piecing together the small details that drive towards the desired result.
Matthew Riemer, Co-founder
Matt is Code and Effect’s lead developer. He specializes in quickly and effectively deploying software solutions that alleviate the pain our customers are feeling. Matt’s superpower is execution and focus: he knows the ins and outs of development like few others, and combines that with his entrepreneurial experience to deliver exceptional results.
Sam Ibach, Front-end Designer
Sam is Code and Effect’s front-end designer and developer. He specializes in making pages, data, and forms that are functional, organized, and presented in an aesthetically pleasing way. His superpower is condensing abstract design goals into an actionable, unified vision. Sam combines his background in print and digital design with development skills for effective front-end solutions.